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Kat the Label acknowledges and pays respect to the Wurundjeri Woi Wurrung people of the Kulin Nation, the Traditional Custodians of the lands on which we live and create. We pay respect to their Elders past and present, and to all Aboriginal and Torres Strait Islander people.
on the
Artist
The artist Merindah-Gunya, (Bayley Mifsud) is a proud Peek Whurrong woman of the Maar nation, from south West Victoria (Warrnambool). Her Aboriginal name is Merindah-Gunya which means ‘Beautiful Spirit’ in Peek Whurrong language, chosen by her parents and Elders.
Bayley’s Aboriginal art journey began from a young age, showing interest and talent, she learned through the guidance and encouragement of her Elders. In her work, ‘Creating stories using sacred symbols is something I have always had a strong connection with.’ - Merindah-Gunya. Explored in our collaboration, these stories and sacred symbols are showcased through a different medium, transferring her incredible Aboriginal art into an intricate embroidery.
As an artist Bayley is passionate and inspiring as she uses her platform to not only share her Aboriginal art and talent, but also educate a continuously growing community of supporters.
Kat the Label
Tidda Set Orange
or 4 interest-free payments of $26.25 with
Underwire Size
XS fits size
8A-B, 10AA-A
Underwear Size
Quantity:
10% of all proceeds will be donated to Djirra, an Aboriginal Community Controlled organisation, who share stories and find solutions for Aboriginal and Torres Strait Islander women, as they commit to a future without family violence.
on the
Collaboration
As a female lead business, highlighting and celebrating women is fundamental to our brand's identity. Our collaboration with Merindah-Gunya was developed to recognize a young female First Nations Artist whilst raising funding and awareness for First Nations people.
In collaboration with Merindah-Gunya, our ‘Tidda’ range is a merge of Kat the Label silhouettes and Merindah-Gunya's artwork embroidered onto lace. The style explores a story about People on their journey to find self love.
10% of all proceeds will be donated to Djirra, an Aboriginal Community Controlled organisation, who share stories and find solutions for Aboriginal and Torres Strait Islander women, as they commit to a future without family violence.
Djirra
Djirra is a specialist Aboriginal Community Controlled Organisation in Victoria with over 22 years’ experience accompanying Aboriginal and Torres Strait Islander women, and their children, on their individual journeys. Djirra finds solutions through Aboriginal women sharing their stories, journeys, and experiences. Djirra celebrates women’s strength and resilience and is committed to a future without family violence.
DID YOU KNOW
'In Victoria, Aboriginal women are 45 times more likely to experience family violence than a non-Aboriginal woman.'
- DJIRRA
The donations received from this collaboration will go towards Djirra's holistic, wraparound services and programs.
Covering removalist costs to help a woman move to a place of safety.
Providing a lawyer to support a woman who is fighting to have her child returned.
Delivering emergency relief items including toiletries, food and phone credit.
Making available resources for Aboriginal girls to equip them with knowledge about the early signs of family violence.
This campaign was shot at Half Moon Bay, Victoria.
Kat the Label would like to acknowledge the Traditional Owners and Custodians of the land on which we created this content, the Bunurong / Boon Wurrung People of the Kulin Nation, and pay our respects to their Elders past and present. Kat the Label would like to acknowledge the Bunurong’s continuing relationship to the land and waterways that we operate on, and extend that respect to all Aboriginal and Torres Strait Islander peoples here today.
Kat the Label
Tidda Boxer Orange
or 4 interest-free payments of $14.75 with
Size
XS fits size
6 AU
Quantity:
on the
Process
"All Aboriginal artwork tells a story - when I thought about the collaboration I immediately knew I wanted to represent different people's unique journey to self love!
After discussing this idea with Kat the Label, it was all about navigating and manipulating the artwork to ensure it could translate onto the lace and ensure the story of a person’s journey to self love was still the forefront of the piece.
We worked on two concepts and ended up loving both so we merged the two into one final piece." - Merindah-Gunya
what made you want to
Collaborate with Kat the Label
"The idea of working with Lingerie was really cool, to also think about the broader audience and the lack of representation of Aboriginal culture and business in the Lingerie space.
After meeting and working with Kat the Label, they were so receptive to my ideas and partnering with Djirra, who work to support Aboriginal Women in Family violence.
The entire process has been incredibly effortless, I have found we are always on the same page, which is something really important to me when working and collaborating on projects with brands or Businesses. " - Merindah-Gunya
behind the scenes
on the
Colour Palette
"When I was in high school, I learnt about colours associating with feelings and that was something that really stuck with me.
Orange and pink are my signature colours, and they compliment each other so nicely. I love the way the orange is bold and unisex and the pink although more feminine, is still very bold.
We sampled multiple colours but Orange was the clear stand out. The orange colour palette is not common for Kat the Label but is able to complement their current styles so nicely." Merindah-Gunya
what's next for
Merindah-Gunya
I am looking forward to continue to expand into the collaborative space, this KTL collaboration and so many more have found me working with a variety of products and purposes and people which I plan to continue over the years to come.
Follow Bayley's socials to keep up to date on her journey.
@merindahgunya
@bayleymifsud