ECOMMERCE AND CRM ASSISTANT

We are a female-founded and lead team based in Cremorne, VIC looking for an E-commerce and CRM Assistant to join our dynamic team. Reporting into our Head of Marketing & Growth, we are looking for a passionate and driven individual looking to build their career in a fast-paced environment. 

Key Responsibilities:

Ecommerce Assistance:

  • Maintain and update the online store, ensuring product listings are accurate, visually appealing, and optimized for SEO
  • Manage on-site customer experience to increase conversion rate and AOV 
  • Support marketing team for promotional campaigns, product launches and sales 
  • Product description, imagery and collection merchandising 
  • Manage Shopify applications (including Okendo, Back in Stock) with a focus on customer retention & loyalty 
  • Monitor website performance and work closely with our web developer to improve user experience, identifying areas for improvement

Email & SMS Marketing:

  • Assist with set-up, testing and scheduling of email & SMS campaigns
  • Maintain and grow email & SMS databases
  • Implement email segmentation strategies 
  • Monitor campaign performance and provide actionable insights to optimize results

Loyalty & Retention:

  • Assist in developing and implementing customer retention strategies 
  • Own customer loyalty & oversee our Sunday Society loyalty program 
  • Assist with affiliate marketing channels 

Analytics and Reporting:

  • Track and analyze key ecommerce and marketing metrics using tools like Google Analytics and Shopify analytics
  • Prepare regular performance reports, highlighting successes and areas for growth

Collaboration:

  • Work closely with cross-functional teams to ensure a seamless customer experience

Requirements:

  • At least 2 years of experience in ecommerce and CRM roles, preferably with an ecommerce brand. 
  • Proficiency in platforms such as Shopify, Klaviyo, Attentive. 
  • Strong understanding of SEO principles and analytics tools (Google Analytics).
  • Excellent written and verbal communication skills.
  • A creative mindset with attention to detail and the ability to multitask effectively.

What We Offer:

  • Salary will be based on experience 
  • Lingerie & sleepwear perks
  • Summer Fridays (3pm finish!)
  • Opportunities for professional development and growth
  • A supportive and innovative workplace culture
Email careers@katthelabel.com to apply

Kat the Label's

Paid Parental Leave

At Kat the Label, we believe in supporting our team through every stage of their journey - including pre-conception, pregnancy to new parenthood and beyond. That’s why we’re proud to introduce our KTL Paid Parental Leave policy, going beyond statutory entitlements to offer real support when it matters most.

We're excited to offer

Women's health leave

Our staff are awarded extra personal days each year to assist with additional Women’s Health Leave such as endometriosis care, IVF, egg freezing, miscarriage recovery and perimenopause support. Flexible return-to-work options, including part-time, remote, and gradual transitions.

Introducing

The Encoreship

We’re excited to announce that Kat the Label is joining The Encoreship for the very first time in 2025.

This 3 month paid program creates real pathways back to work for women+ by offering a meaningful paid work placement and the kind of support that turns career breaks into bold new beginnings.

An important initiative we are excited to be a part of!